Wave 2 is live: deeper CPA Bridge, real pricing, advisor partnership pages

Wave 1 of www.nestpilot.net shipped on 2026-04-28 — the minimum credible LLC brand surface: 11 pages, lead capture, llms.txt, reciprocal Foundation cross-link. It got the site up, but four of those pages were placeholders with explicit "Wave 2 deepens this" footers.

Wave 2 just landed. The four placeholders are gone. Here's what changed and why each piece exists.

CPA Bridge has a real product page now

/for-cpas was a positioning placeholder + pilot inquiry CTA. The new page deepens it with:

• An integration architecture diagram (ATX → canonical JSON → sanitized handoff → planning workspace), rendered as semantic HTML so screen readers can describe the flow.
• A four-step pilot workflow (discovery → agreement → integration test → expansion).
• A compliance / liability boundary section that explicitly delineates where CPA Bridge stops and where the CPA firm continues. This is required by both legal positioning and how a CPA-firm decision-maker actually evaluates the tool.
• A typed pilot-references section that renders the moment we have a real pilot firm with publishing consent.
• Schema.org Product JSON-LD for the CPA Bridge offering.

Why this matters: CPA-firm decision-makers (the Candidate B beachhead) won't walk into a pilot conversation cold from a placeholder. They need to see the integration story, the workflow, and the compliance boundary before they'll spend 30 minutes on a discovery call.

Pricing has the full tier matrix

The Wave-1 pricing page was a teaser with five tier cards. The new pricing page adds:

• A 15-row × 5-tier feature matrix showing exactly what each tier includes — Plan workspace, monitoring, multi-scenario comparison, Roth / Social Security / Medicare workspaces, multiplayer mode, ATX import, sanitized handoff, advisor proposal delivery, and more.
• A Pricing FAQ answering the questions that block a sign-up: free trial, cancellation, refunds, billing cycle, upgrade paths, and why Pro Advisor and CPA Bridge are "Talk to Sales" rather than self-serve.
• Schema.org Product JSON-LD with an offers array — one offer per tier, with proper UnitPriceSpecification for the priced ones.
• A "Pricing source of truth" footer block stating that lib/pricing-tiers.ts is the canonical source for both this site and the in-app surface.

Why this matters: a side-by-side feature matrix is how SaaS prospects actually shop. Without it, every prospect bounces to a competitor that has one.

For Advisors has the multiplayer demo and partnership model

The advisor partnership page was thin. The new version adds:

• A multiplayer-mode demo rendered as an annotated split-screen advisor / client visualization — built from semantic HTML and Tailwind, no images, no JS animation.
• A counter-positioning section in the verification-green accent color (NestPilot's verification accent, distinct from the deep-blue commercial primary) framing the product as "the verification layer that makes your math credible to your clients" — explicitly not adversarial to advisors. Contrasts with eMoney / MoneyGuidePro without disparaging them.
• A partnership-model section with three shapes: multiplayer integration, referral / acquisition channel, and sponsor placements. Each shape is badged with its eligibility (named-pilot only / disclosure-required).
• Cross-link to the Foundation's educational programs as the wedge-tool referral channel context.

Why this matters: the advisor partnership flywheel (Moat Loop 2) needs a top-of-funnel surface that doesn't feel adversarial. Wave-1 was thin on the counter-positioning argument; Wave 2 is much harder to misread.

Customers has dynamic case-study infrastructure

/customers was an empty logo wall. Wave 2 ships:

• A typed CustomerLogoWall with category anchors (so audience pages like /for-cpas#customers-cpa_pilot deep-link directly to the relevant section).
• CaseStudyCard components linking to /customers/<slug> with cross-links to the related product surface.
• A dynamic [slug] route at app/customers/[slug]/page.tsx with generateStaticParams from the case-study manifest — zero pages generated while the manifest is empty, auto-extends as case studies land with consent.
• Schema.org Review JSON-LD per case-study page.

The first real case study lands as soon as a CPA Bridge pilot or advisor partnership consents to publication. The infrastructure is ready.

What we deliberately deferred

Wave 2 does not include:

• A direct Stripe-hosted checkout for self-serve consumer tiers — the Personal Pro CTA deep-links to app.nestpilot.net/signup?tier=personal-pro for now. Direct checkout requires an Azure SWA Function that we'll build under a separate FEAT.
• Form-backed lead capture — still mailto: per ADR-0045. The reasoning hasn't changed: a form-backed flow needs a backend, and we don't want to maintain one before we have to.
• The Resources / blog / changelog pipeline — that's Wave 3.

What's next

Wave 3 is the content pipeline (this post is the first entry of the new blog). The soak check on Wave 2 fires four weeks from today as a scheduled agent that runs Lighthouse, checks customer-population progress, and posts a soak-check issue.

If you're a CPA firm interested in a pilot, open a CPA Pilot conversation. If you're an RIA or advisor partnership prospect, talk to partnerships. And if you have feedback on any of these surfaces, send a note — we read all of them.